News: Master P On Jay-Z's Roc Nation Sports Competition: "They're Terrified, Scared" [Video]
Saturday, Jul 20, 2013 3:35PM
Rap mogul Master P recently gave his take on Jay-Z launching Roc Nation Sports earlier this year and said the unexpected power move has other agencies shook.
The No Limit Records founder said Jay's decision to partner Roc Nation with CAA (Creative Artists Agency) Sports has turned into a major wake-up call to his competition.
"I think they are terrified. I think they are scared -- but you got to look at what he is doing with CAA. It's a great move because now he has expertise. He has the professionals who have been doing that business before he got into it," Master P said in an interview. "But I think with his celebrity status and his brand, what he has built, he has this generation that wants to be a part of it...I would want to be with him, right now." (ESPN First Take)
A few days ago, Jigga promised the creation of Roc Nation Sports would break old habits and lazy traditions set by sports agencies for years.
"Within two months we had Robinson Cano and Kevin Durant," Jay said in an interview referring to the New York Yankees and Oklahoma City Thunder superstars. "[The other companies,] they're fighting it. They're fighting it because it means you have to work now. You have to work now and they're not comfortable with that. They've been spending 15, 20 years just sitting back and collecting the check and now they have to get out, get up and they have to work and they have to care about these clients because they're going to see the work we're doing and say, 'Hold on, wait a second. Why am I not getting this sort of service? What are you doing? What have you been doing this week?' Those questions are going to start coming so they're intimidated by that. The fact that they have to work and they're intimidated by the fact their clients are going to want to come to us. But if they're doing a great job, there's no reason for any client to switch." (BBC Radio 1)
Jigga also said he believed Roc Nation Sports will ultimately make agents reconsider how much time and effort they put into their clients' careers.
"This is people's lives. They think they're going to hang around me because I'm famous but they can do that anyway. They don't have to sign to Roc Nation," Jay added. "Those two reasons. They think their clients are going to leave them. Their conscience is telling them, 'I'm not really earning a check. I'm not really earning,' because if you're confident and I know that I've done a great job, I have no fear of that because, I'm doing a great job. But their conscience is telling them, 'I'm not doing what I'm supposed to be doing and this is not cool that someone's around that is threatening to really do the job. So I really have to get up now.' ... Some guys sign and they never see the agent. They see them on the signing day and just never them [again]. And hoping to get fired because they have this tale that they still get paid. They're almost hoping to get fired." (BBC Radio 1)
Recently, Jay's client Robinson Cano landed his first multi-million dollar deal with Pepsi.
Jay-Z's Roc Nation Sports has landed New York Yankee Robinson Cano his first multimillion dollar sponsorship deal. The Yankee second baseman has signed a national deal with Pepsi to be the face of Major League Baseball for the beverage company. Cano's first Pepsi ad will break at Citi Field during the All-Star game tomorrow. The Yankee slugger will also join Pepsi's passion-driven "Live for Now" campaign, of which Beyonc? and Blake Shelton are also participants. Cano signed with Roc Nation in April as the newly formed agency's first client, severing ties with his former agent Scott Boras. Cano said at the time he was signing with Roc Nation because he was "ready to take a more active role in my endeavors on and off the field." (New York Post)
Check out Master P's interview:
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